ETHICAL PARTNERSHIPS

People never pay. Ever.

There is no membership and no subscription. Abundance of Kindness is sustained by organisations who want to support global kindness — with strict limits on what that buys them.

Sponsored kindness missions

An organisation can back a mission — funding materials, matching donations or resourcing volunteers. The mission belongs to the community, not the sponsor.

Brand partnerships

Long-term partnerships with organisations whose values match ours, clearly labelled and never disguised as community content.

Considerate advertising

Where advertising appears it will be quiet, relevant and never placed inside personal ripples or stories.

Organisational support

Foundations, employers and institutions can support the platform and run kindness programmes for their people.

Our commercial promise

  • Kindness content is never pay-to-promote.
  • Personal data is never sold.
  • Commercial activity is always labelled.
  • If a partnership conflicts with the mission, the mission wins.